For most people, Le Macaron’s name and specialized product conjures up images of a French pastry chef with years of training and experience in bakeries across Paris. This leads most potential franchisees to wonder whether or not they have what it takes to become a Le Macaron store owner. The good news is that at its core, Le Macaron has streamlined its franchise process making the dream of owning a bakery shop franchise attainable for any determined franchisee. We believe that a passion for the product is the most important asset a franchisee can have.
While a background in culinary school or a career as a pastry chef doesn’t hurt, our profile of the ideal Le Macaron franchisee features more universal qualities such as:
HOW MUCH CAN I MAKE?
The bakery café segment is growing more than twice as fast as all other food segments and we've also seen strong gains in the gluten-free, preservative free and low-calorie consumption segment which are expected to grow 9.3% over the coming 8 years. When you introduce a Le Macaron French Pastries into you market you'll not only own the most innovative specialty retail concept of its kind, you'll also tap into a high growth market with tremendous revenue potential.
As you go through the education process, you'll have the opportunity to speak with our Development Manager and look through our Franchise Disclosure Document (FDD). As you learn more about the economics, you'll be able to build a business plan and performance forecast.
In the meantime, here's a sneak peek of our unit economics.
*As disclosed in our Item 19 of Le Macaron French Pastries Development, LLC's 2020 Franchise Disclosure Document. This figure reflects the average for the top quartile of 7 locations in the system, including 3 affiliate-owned and 4 franchise-owned locations. The results for new locations may differ from the represented performance. There is no assurance that you will sell as much.
Franchise Units Open
Units in Development
Strong sense of community
In a world of online shopping and instant gratification, we need a person who believes that a business can be grown through the power of community. A franchisee with a strong sense of community wants to be a business owner who gives back to their community and plays an active role in it. Whether it’s sponsoring a book drive or the local little league team, this franchisee is tapped into their community’s pulse and knows how to serve it.
Strong belief in the franchise and business model
Franchisees who thrive at Le Macaron are those with a passion for food, more specifically, the pastry industry. Our franchisees are also inspired by the idea that an upscale retail food experience should be available to everyone and at an affordable price.
It goes without saying, but the ability to provide great customer service is the driving factor behind the success of every business. Without the customers, there is no business. Customers who feel welcome, valued and appreciated are more likely to develop brand loyalty. Franchisees who are able to foster lasting relationships with customers through exceptional service find great success within our model.
Basic business knowledge and willingness to learn
We believe that there are talented people everywhere. We don’t require our franchisees to be graduates of top business schools, but accept and back individuals with an understanding of time-honored business principles such as the importance of good leadership, building a good staff, etc. We also value a willingness for self-improvement. Franchisees who are willing to widen their business skill-set have historically done well for themselves as part of our cookie franchise.
Aside from customers, the other important part of the business equation is the staff. Good leaders in the Le Macaron bakery shop franchise know how to select good managers and have an eye for talent. A well-lead and selected staff ensures that corporate values are being implemented even in your absence.