Posted on Jul 22nd 2020
It's official! Our newest Le Macaron location has finally opened in Brookfield, Wisconsin, representing our first location in the state. A recent article from gmtoday.com highlighted the Grand Opening of our French bakery franchise and it's bright plans for the future!
Philippe and Malory Guyony's story is not much unlike that of our Founders, Rosalie and Audrey Guillem. All four are French transplants who wanted to bring some of their culture with them as they started their new lives abroad. Philippe and Malory originally moved to Minneapolis from France for work, eventually settling in Milwaukee. After several years of working as a software engineer in the area, Malory saw that the market wasn't as large as she would've liked and decided that she wanted to take her career in a different direction. Philippe wanted to continue his career as the Vice President of Business Development for Kohler, but was also looking for other investment opportunities on the side. Franchising seemed like the perfect candidate for the two.
After some research, the couple found Le Macaron and was instantly hooked. Our French bakery franchise offered them the perfect work-life balance, it resonated with their French culture, and more than anything provided an exceptional product! Additionally, it allowed Philippe to continue with his current position, while still being a part of their new business. On the other hand, Mallory could have a career that she could feel passionate about and could interact with customers in person on a daily basis, something that she enjoyed. The duo attended a Le Macaron Discovery Day and after meeting Rosalie and Audrey, they were sold.
Fast forward to June of 2020 and the duo was ready to open the doors to their new French bakery franchise. They settled on a 1,031 space within Brookfield Mall, an upscale shopping center right outside of Milwaukee. Their opening represents the 54th Le Macaron location, and meaning that Le Macaron is now operating in 15 states! Philippe and Malory are a perfect match for our brand and we can't wait to see what the future brings.
Like Philippe and Malory, all of our Franchise Owners enjoy many benefits that other types of businesses simply cannot offer. For starters, our Franchise Owners are their own bosses. This means that they get to set their own schedules and take time off when they need it. They get to spend more time with their families and more than anything get to truly enjoy their careers!
Franchise Owners like Philippe and Malory have the potential to realize tremendous profits. In 2019, our franchises saw average gross revenues of $440,857. That's not bad for an average initial investment starting at only $90,350. The bakery-cafe segment is growing more than twice as fast as all other food segments and these numbers are only supposed to grow moving forward. In fact, the industry as a whole is expected to grow 9.3% within the coming 8 years! Few industries can compete with this type of growth.
If any challenges arise for our Franchise Owners, our corporate support team is there to help, 24 hours a day, 7 days a week. This can include help with expanding business relationships, pushing marketing efforts, and training new employees. Furthermore, our tight-knit network of Franchise Owners is always around to help show each other the ropes, especially for the new members of our family. Our Franchise Owners can rest assured that they are not alone in their new business venture!
More than anything, however, our Franchise Owners are truly passionate about their new careers and get to make people smile every day! Done are the days of sitting in a cubicle, waiting to go home. As a Le Macaron Franchise Owner, you are constantly interacting with customers and meeting people within your community. Our products speak for themselves, so you will be seeing many of the same customers coming back for more and you will get to know them on a personal level. With our no-baking-required business model, you will have minimal food preparation, meaning that you get to spend more time amongst your customers. Without the stress of baking, it's no wonder that Le Macaron Franchise Owners are some of the happiest people you'll ever meet!
As we move deeper into 2020, we are relying on our amazing Franchise Owners more than ever to give our brand life. They are more than just partners to us. They are part of our family and are treated as such. Owning a French bakery franchise with Le Macaron is not just another business venture. It's a gateway to another culture. It's a way of bringing world renown French luxury to those within your community. If this sounds like something you would be interested in, visit our franchising site today!