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Le Macaron Eyes new Growth Strategy

Posted on Jan 7th 2019


Le Macaron Eyes new Growth Strategy

Business, today, is an ever-evolving venture in which there are potential customers everywhere and it's up to you to successfully reach them. While there is nothing wrong with the traditional method of trying to entice people into your shop in an effort to make a sale, it can be very beneficial to have a business model in which you're able to bring your product directly to the customer. We believe that this is future which is why we've created a mobile kiosk business model that effectively brings our unique product to on-the-go consumers in areas like malls, airports, sporting events, festivals, and other various gatherings. 

“We wanted to create an opportunity that allows our franchise owners to work in nonconventional environments and offer guests a sweet treat when they are unable to access one of our locations,” said Rosalie Guillem, chief executive officer and co-founder of Le Macaron French Pastries. “Our products can easily be eaten on the go, so a mobile kiosk aligns perfectly with our brand. This will only accelerate our growth as we welcome a new group of franchisees looking to enter the fast-casual industry.”

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