The Le Macaron French Pastries family is growing! We’re proud to announce Kelly Mayhew as our newest Field Consultant. With a 360-degree perspective on the franchising industry, Kelly has what it takes to position new and existing franchise owners on a pathway to growth.
We sat down with Kelly to talk about his expertise, his vision for our pastries franchise opportunity and the future of our fast-growing industry!
How do you hope to lend your expertise to Le Macaron French Pastries?
I’ve been in the franchising arena for over twelve years now on both sides of the equation – as a multi-unit Subway franchisee and also working for the last three years as a Field Consultant to a young and growing franchisor. I truly enjoy helping franchisees make the most of their business and become good stewards of the brand.
What drew you to our pastries franchise?
The people, the simplicity of the concept and the incredible room for growth. I’d be lying if I didn’t say that I love the macarons and the chocolate croissants too.
What does a typical day in your role look like?
Each day will be completely different – lots of time on the road, meeting with franchisees and visiting stores. I’m also looking forward to assisting with build-outs and helping with training.
What is the best advice you’ve ever received?
“Hire for personality, and build a team.” It’s not as easy as it sounds, and we’re sometimes forced to hire staff quickly because of an emergency need. People skills and personality aren’t things that normally come across on an application or resume, but when hiring customer-facing employees, it’s important to keep in mind that they are a direct representation of you! In retail, a smiling, happy employee will sell 50% more than an unhappy, dismal employee. Hire good people and work like crazy to keep them.
What are some trends in the industry that really excite you?
Clearly, the macaron has arrived in America. When you can find kids’ clothing at Target with images of colorful macarons or see them on the front page of Pier 1 Imports’ marketing brochures, you know they’ve reached our culture. I like that a Le Macaron store can serve multiple dayparts, such as the ever-growing breakfast segment, with hot coffee or tea and a croissant while still grabbing that after-lunch or after-dinner business when consumers are looking for an indulgence.
What are some common challenges that you’re noticing?
Consistency. As growth continues, it will be important to maintain that same simple, uniquely French experience in each pastry shop franchise location.
What does outstanding franchise support look like to you?
Communication. It’s important to understand the position of the franchisee and the franchisor. We must work together to achieve any goals we want to reach. The better we communicate standards, ideas, best practices, policies and the like, the better we ALL perform.
What are you looking forward to most in your work with Le Macaron French Pastries?
Getting to know the people that make up the brand – from the chefs at the commissary to all of the new and existing franchisees. I’ll also be listening to everyone’s feedback and using it to make our system and our brand the best it can be…I’m also looking ahead to later today, when I’ll enjoy a Sicilian Pistachio macaron.
At Le Macaron French Pastries, we’re committed to providing franchisees the support they need! Contact us to learn more about the expert guidance we offer our pastry shop franchise owners.